SEO Friendly Websites
Your website should above all else be searched out by visitors before talking about attracting or retaining those visitors. A "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO
field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search.
Search Engine Positioning (SEO)
Few web sites have invested the proper time or effort into being effectively
positioned in the major search engines. Once built, most people assume that the Search Engines are all rushing towards their website, blinded by an overwhelming desire to spider their new site. To their shock, they eventually find that while they want to be in the Search Engines. Getting there is not an automatic process. Although Forrester Research tells us that 80% of all Internet users visit the search engines, our own research shows that fewer than 10% of companies have done anything to position themselves effectively. Usually, there are excuses for lack of search engine marketing... most commonly, "we don't really feel that our particular audience would be looking for a solution in the search engines".
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